MÁDARA comes from Latvia, a small country in the Baltic region of Northern Europe, which has managed to preserve many unblemished and wild places. Northern summers are much shorter and harsher, therefore plants are forced to concentrate all of their energy on the short blossoming period to attract bees and continue their living processes until the next summer.
As a result, at the moment of their collection, the blossoms and herbs which have grown at these latitudes are especially rich with active substances. MÁDARA cosmetics are powerful and effective.
“The heart of MÁDARA holds memories. These memories are about being close to nature; being a part of it. MÁDARA embraces memories of childhood, when we could run barefoot in the meadows and we were happy and free. The moment customers experience MÁDARA’s fresh green fragrance, it takes them back to this emotion. This goes deeper than skin – to our roots in nature.
For me, my roots are in the nature of Latvia. Latvia is a unique country with little inhabitants and a lot of nature- so almost everyone has their own piece of land- gardens or woods. Latvian people, though progressive, still enjoy and appreciate the gifts of wilderness, and are engaged with ancient traditions and remedies which respect nature’s cycle.” – Lotte Tisenkopfa-Iltnere, Founder, MÁDARA EcoCosmetics