Olivella
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EXCLUSIVE INTERVIEW WITH GIORGIOMARIA DEL PAPA - Founder of the Olivella Skin Care Brand
Thank you for taking the time to speak to Cleopatra’s Choice clients, we certainly appreciate it and I’m sure our clients do as well. Can you please tell us a bit about yourself as well as how you came up with the idea for the line and how did the start come about? Umbria Olii is a family-owned company that has been producing and distributing Olive Oil all around the world since 1945. During Olive Oil refining we obtain “by-products” that are raw material and virtuous ingredients for high quality skin care products. We decided to focus our research in our laboratory and with the support of the famous “Istituto Sperimentale Acidi Grassi” of Milan, we developed OLIVELLA, a full range of products much richer in olive oil triglycerides, enhancing the beneficial properties of this natural ingredient. From facial skin care creams, to olive oil soap we have a wide range of olive oil skin care. Currently OLIVELLA is the only 100% Virgin Olive Oil line that has a patented manufacturing process for the Olive Oil used in our products. This high quality Olive Oil is cosmetics grade. What was the initial reception to the line and the products? OLIVELLA has been extremely well received in Europe and America. Our Distribution network is very diverse with customers in every segment including grocery, better beauty, wineries, and luxury spas. Our customers truly enjoy a luxurious product line while experiencing an affordable price point. What makes your brand unique from other lines on the market? OLIVELLA is made of 100% Virgin Olive Oil. We are the only line on the market with a patented refining process for the Olive Oil used in our products. This ensures the very highest quality which in turn benefits the consumer. When you use OLIVELLA you experience a luxurious moisturizing experience which is unparalleled for the price point. We are a family friendly brand that is great for everyone to use. What key ingredients do you use or not use that makes it more appealing to our clients? The key benefits of our line are as follows:
Has your line received any recognition via awards or in magazines, television, etc. OLIVELLA has been featured in several national magazines and has received numerous awards in Italy and other parts of Europe for the innovative skin care range. If you had to recommend only one product in your line that is a MUST try for our clients, which product would it be? Most definitely we would suggest the Moisturizing Natural Oil. Olivella Moisturizer Oil is the ultimate in moisture in this brand. It can be used all over the face, body and hair. It is very effective on dry skin, particularly on hands, feet elbows, and knees. Also, great to use as a hair mask to nourish dry and or frizzy hair. Aside from Olive Oil what are the key ingredients in Olivella Olive Oil Skin Care products?
If our clients had to remember only ONE thing about your line what would you want them to take away? We would want them to remember OLIVELLA is made of 100% Virgin Olive Oil, great for the whole family. I know you are selective in the stores you allow to represent your brand, that said – Why did you decide to partner with Cleopatra’s Choice? We chose to partner with Cleopatra’s Choice for their dedication to their brands and consistently superior level of customer care & product knowledge.
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